We're back in action for 2025, and can't wait to share all the exciting updates happening at Soda Creatives!

We've all been there - that moment when you realise it's been weeks since your last social media post. Whether it was intentional or not, getting back into the social media game can feel hard. As someone who's been through this cycle multiple times, we’re here to share some honest advice about returning to social platforms.

When it comes to product photography, selecting the right photographer (could that be us?) and preparing adequately can make all the difference. Here are some essential tips to ensure your product shoot is a success.

In today's digital age, having a strong social media presence is crucial for businesses. But managing your social media can be overwhelming. That's where local content creators like us at Soda Creatives come in. Let's explore five compelling reasons why your business needs a local content creator to take your social media game from "meh" to "YEAH!"⁠⁠

Long-form content is a powerful tool in digital marketing that shouldn't be overlooked. This post explores its benefits, including improved SEO, increased engagement, and higher conversion rates. We discuss which industries benefit most from long-form content, various types to consider, and provide practical tips for getting started. Learn how to leverage this strategy to establish your brand as a thought leader and drive your digital marketing efforts forward.

In the ever-evolving world of social media, staying current with image and video size requirements is crucial. At SODA Creatives, we're committed to helping your content shine across all platforms. Let's explore the optimal sizes for major social media platforms in 2024.

As content creators, we follow a weekly routine to stay organised and efficient. This includes cleaning our phones by moving work-related media to our computers, scheduling and checking posts, archiving old posts, saving ideas from social media, reviewing analytics to understand performance, and brainstorming and planning future content. These tasks help us manage our workload and maintain high-quality, engaging content for ourselves and our clients.

Hiring a professional event photographer ensures high-quality photos and captures significant moments, providing lasting memories. Professionals manage everything, allowing you to enjoy your event hassle-free. Their expertise results in unique, perfectly edited photos, essential for future marketing.

In today's fast-paced digital world, having a well-organised system to map out and plan your social media content is crucial for any business's success. At Soda Creatives, we emphasize the importance of strategic social media management. A structured content planning system offers key benefits such as maintaining consistency, improving time management, enhancing content quality, aligning with business goals, tracking performance, and fostering collaboration. Additionally, it reduces the stress of daily social media management and provides the flexibility to adapt to changing trends and events.

Discover how to create a perfect photography brief with Soda Creatives. Learn about budgeting, defining image purpose, scheduling, participants, itinerary, style, specific shots, location details, and how these elements contribute to capturing your vision successfully.

At Soda Creatives, we classify our photographs into 'Hero' and 'Cameo' images. 'Hero' images are the main, complexly planned and edited photos, often involving extensive property photos, product shoots, and portraits. 'Cameo' images, captured handheld with less editing time, complement 'Hero' images and typically involve Event/Documentary images. Understanding these types helps us provide accurate quotes and ensures an effective visual strategy for your business.

Managing multiple social media accounts can be overwhelming, but setting aside dedicated time for digital marketing, brainstorming and filtering ideas, planning content creation and using the right tools like Notion, Lightroom, and Capcut or Premiere Pro can help. Scheduling content where possible can also make a big difference.

SODA Creatives has over 10 years of experience in the commercial photography industry, including professional portraiture. We take pride in providing high-quality images that meet the needs of our clients in the Gippsland community where we live and work. Whether you're a large corporation or a small start-up, we have the expertise and resources to deliver outstanding results that meet your needs.

A good visual portfolio is a valuable asset for any business. It showcases your work, builds credibility, differentiates you, and serves as a marketing and client retention tool. Here are some reasons why…