Hello, Goodbye, Hello | Coming Back from an (Unintentional) Social Media Hiatus

We've all been there - that moment when you realise it's been weeks [or a month in our case] since your last social media post. Whether it was intentional or not, getting back into the social media game can feel… well… hard. As someone who's been through this cycle multiple times, I'm here to share some honest advice about returning to social platforms.

Is It Worth Coming Back?

Before diving back in, ask yourself: is social media still relevant for your business? If your audience isn't active on these platforms and your business hasn't suffered from your absence, you might want to redirect your energy elsewhere. Social media demands consistent time and effort - resources that could potentially be better spent on other marketing channels [say a blog or a newsletter]

The "Just Do It" Approach

Missing your online community? Here's the simple truth: just jump back in! There's no need for lengthy explanations or apology posts about your absence [because you probably don’t have one anyway!]. Your audience will appreciate fresh content more than explanations about where you've been.

Setting Realistic Goals

Here's a little-known secret: social media algorithms often give returning users a slight boost. Take advantage of this momentum by setting achievable posting goals. Create a consistent schedule and stick to it - both in terms of timing and content themes.

Embrace the Learning Curve

Remember, creating content is like exercising a muscle. It might feel awkward and uncomfortable at first, but with consistent practice, you'll find your rhythm again. Soon enough, you'll be posting with confidence and ease.

Need a Helping Hand?

Speaking of getting back into social media - we're practicing what we preach! We're currently developing training programs to share our social media management systems with you. But first, we need to break our own post drought. Stay tuned for more details as we rebuild our momentum together!