Trending Short-Form Videos to Boost Your Business in July 2025
As we dive into July, if you are anything like me the content creation process is getting harder. Because as it stands we have been churning out 6 months worth of social media content this year and the bad news is we have 6 more months to go. The good news is we (Soda Creatives) have decided to do a newsletter and we want to help small business like you with your digital marketing. So heres some trending short form videos that appealed to us that might also be useful for you.
Why Short-Form Video Matters for Small Businesses
Before we jump into the trends, let's talk about why this matters. Short-form videos aren't just entertainment – they're powerful tools for building authentic connections with your audience. Plus sometimes they are an easy way to get interactions because the goal is to create conversations that convert.
Here are 5 Trending Video Formats for July 2025 rated by difficultly level
LEVEL ONE
"Amazing at Every Angle"
Tours This trend involves showcasing your business, product, or workspace from different perspectives while using the popular "The front, stunning. The back, gorgeous..." audio format. It's perfect for retail spaces, workshops, or even showcasing a completed project.
Best for: Retail businesses, studios, workshops, completed projects
"No More Ideas"
This trend is super easy and very relatable to every business that has created content. Great for a 'fluff' piece in between other pieces. Simply stand facing the camera looking unimpressed and have the camera zoom in on you with text above saying "We have run out of content ideas for the week. Please come visit us/stop by/book an inspection etc"
Best for: Service industries, Appointment booking, Employees that don't like being in content
WATCH ONLINE
Credit: @lpjovenes
LEVEL 2
“Relatable Work Struggles”
Create humorous content about the everyday challenges of running your business. For us it's something like "posted to the wrong account," "typo in the caption," or "client's name misspelled in the email." The footage shows you and/or team face down in despair. These videos perform incredibly well because they're universally relatable.
Why it works: Your audience sees you as human, not just a business entity.
"Hacker vs. My Camera Roll"
This trend plays on the idea that hackers threatening to leak your photos would be disappointed by how wholesome your content is. Show off your work-related photos, tools, or industry-specific content that demonstrates your passion for what you do.
Perfect for: Tradies, photographers, food businesses, or any hands-on industry
LEVEL 3
"Therapy"
This is a simple trend showing a person walking saying "no I can't today, I have therapy" and then showing them doing 'their' form of therapy. This would suit beauty industries but could also work with retail and hospitality spaces.
Remember: You can make this trend your own by adding your own music
Making Trends Work for Your Brand
Here's the thing about trends – they're not one-size-fits-all. At Soda Creatives, we believe in adapting trends to fit your unique brand voice rather than completely changing who you are. Here's how to do it right:
Stay Authentic: If a trend doesn't feel right for your brand, skip it. Your audience can tell when you're being genuine.
Add Your Professional Touch: Even when being casual or funny, maintain the level of professionalism your audience expects from you.
Engage Back: Remember, creating content is only half the battle. Reply to comments, engage with your community, and treat social media like the conversation it's meant to be.
Technical Tips for July Success
Audio Quality Matters: Invest in a decent microphone or record in quiet spaces
Lighting is Key: Natural light is your friend, but ring lights work great for indoor content
Keep It Steady: Use a tripod or stabiliser to avoid shaky footage
Plan Your Captions: Write engaging captions that encourage interaction
The Bottom Line
Trending content isn't about chasing every viral moment – it's about finding authentic ways to connect with your audience using formats they're already engaging with. The best trends are the ones that feel natural for your brand and provide value to your community.
At Soda Creatives, we're here to help Gippsland businesses navigate the ever-changing world of social media. Whether you need help with content creation, photography, or developing a social media strategy that actually works, we've got you covered. Sign up to our newsletter so you dont miss a thing!
Ready to level up your social media game? Let's chat about how we can help your business shine online!
