
Welcome to the Blog!
From Overwhelmed to Organised: The Case for Social Media Planning
In today's fast-paced digital world, having a well-organised system to map out and plan your social media content is crucial for any business's success. At Soda Creatives, we emphasize the importance of strategic social media management. A structured content planning system offers key benefits such as maintaining consistency, improving time management, enhancing content quality, aligning with business goals, tracking performance, and fostering collaboration. Additionally, it reduces the stress of daily social media management and provides the flexibility to adapt to changing trends and events.
Creating the Perfect Photography Brief
Discover how to create a perfect photography brief with Soda Creatives. Learn about budgeting, defining image purpose, scheduling, participants, itinerary, style, specific shots, location details, and how these elements contribute to capturing your vision successfully.
Understanding 'Hero' and 'Cameo' Images in Photography
At Soda Creatives, we classify our photographs into 'Hero' and 'Cameo' images. 'Hero' images are the main, complexly planned and edited photos, often involving extensive property photos, product shoots, and portraits. 'Cameo' images, captured handheld with less editing time, complement 'Hero' images and typically involve Event/Documentary images. Understanding these types helps us provide accurate quotes and ensures an effective visual strategy for your business.
How we manage multiple Social Media accounts without losing our s**t.
Managing multiple social media accounts can be overwhelming, but setting aside dedicated time for digital marketing, brainstorming and filtering ideas, planning content creation and using the right tools like Notion, Lightroom, and Capcut or Premiere Pro can help. Scheduling content where possible can also make a big difference.
Planning for your professional portrait
SODA Creatives has over 10 years of experience in the commercial photography industry, including professional portraiture. We take pride in providing high-quality images that meet the needs of our clients in the Gippsland community where we live and work. Whether you're a large corporation or a small start-up, we have the expertise and resources to deliver outstanding results that meet your needs.
Why Every Business Needs a Visual Portfolio
A good visual portfolio is a valuable asset for any business. It showcases your work, builds credibility, differentiates you, and serves as a marketing and client retention tool. Here are some reasons why…