Why Every Business Needs a Visual Portfolio
Do you want to make your business stand out from the crowd? Do you want to show off your work in a visually appealing way? Do you want to establish yourself as an expert in your field? Then, you need a visual portfolio!
A visual portfolio is a collection of images, videos, and other multimedia content that showcases your company's products, services, and work. It's not just a boring collection of files, it's an essential tool that can help you in many ways. Here are some reasons why:
1. Showcasing your work (in a cool way)
Having a visual portfolio lets you show off your work in a visually appealing and easy-to-understand way. Potential clients can see what you do, what you've accomplished, and what you can do for them.
2. Building credibility (like a boss)
A strong visual portfolio can help you build credibility and establish yourself as an expert in your field. It shows that you've done successful work and have worked with a variety of clients and industries.
3. Differentiation (be unique, be weird, be you)
In a competitive marketplace, you need to stand out from your competitors. A visual portfolio can help you do this by showcasing your unique approach, style, and expertise. Be weird, be unique, be you! Let your portfolio show your true colours whatever they may be.
4. Marketing tool (share it, show it, sell it)
A visual portfolio is an excellent marketing tool that can be used to attract new clients, promote products and services, and build brand awareness. You can share it on social media, include it in marketing materials, and use it in presentations and pitches. Show it, share it, sell it!
5. Client retention (keep 'em coming back)
A visual portfolio can also help you keep clients by reminding them of the work that's been done and the value that's been provided. It can also be used as a reference point for future projects and collaborations. Keep 'em coming back for more!
How Soda Creatives can help you create a remarkable business portfolio for your Gippsland Business.
For service-based businesses:
Ongoing Services
Capturing your daily work requires strategic planning, a few employee models, and a mock-up setting. It doesn't have to be the real thing; it just needs to look like the real thing. Having a staged setup allows for optimal lighting, a planned-out brief, and the opportunity to work at the angles you need without disrupting your real clients.
Ongoing Projects
Do you have a large Gippsland based project that needs to be photographed? Our location in Central Gippsland allows us to cater to most ongoing projects in the area, giving you the opportunity to showcase your work at different stages of the project. We typically maintain a point of contact to keep track of the progress, and then visit the site or location when the work is happening.
Finished Projects
Is the job already done? Touch base with those past clients whose work was worth capturing. Make a list, let them know a photographer will be in touch should they be willing to help you with your portfolio needs. Sometimes capturing the end results takes time, but at Soda, we treat your clients as our own and get the images you need to showcase what you do. We are also willing to give your clients a copy as compensation.
For product-based businesses:
Product Studio Shoots
Do you have a product that needs a studio setup? Depending on the size of the product, we can most likely help you out in our Sale studio. This type of shoot suits an e-commerce product that needs optimal lighting and presentation.
Product Location Shoots
Do you want to show off your product in a more realistic setting? Communicate your vision we would love to help you out. Let us know your product, the industry you are in, and the portfolio images you are looking for, we can create the right atmosphere to make your product shine.
Manufacturing or Behind-the-Business Images
This is a great option when you don't have many products to showcase but need imagery to deliver a business message. Whether you want to highlight that you are a locally run business in Gippsland or a family business, let your images do the talking and bank some portfolio snaps for your marketing.
A visual portfolio is a valuable asset for any Gippsland business. It allows you to showcase your work, build credibility, differentiate yourself, and serve as a marketing and client retention tool. There are many different ways you can invest in a strong visual portfolio to help you achieve your goals and grow your business. Get in touch with Soda Creatives today to see how we can help you start building your portfolio.
