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What is it?
Three hands-on evening workshops covering everything a small business needs to show up confidently online. Each session builds on the last, so by the end you'll have a strategy, a system, and real content ready to go.
Who is it for?
Small business owners and marketing staff who want practical social media skills they can use straight away - no experience necessary.
What's covered?
Workshop 1 - Social Media Strategy | Tues 26 May, 5:30 - 7:30pm
Build your social media foundation. You'll define your target audience, choose the right platforms, develop your content pillars, and set 90-day goals - leaving with a strategy one-pager you can actually use.
Workshop 2 - Social Media Systems | Tues 2 June, 5:30 - 7:30pm
Get organised with a content system that works. You'll be set up with a custom Notion portal to plan, review, and schedule your content.
Workshop 3 - Content Creation | Tues 16 June, 5:30 - 7:30pm
Create real content for your business. You'll learn mobile photography, video editing in CapCut, graphic design in Canva, and caption writing - and leave with 2+ pieces of ready-to-publish content using your own business materials.
How each session works
A learning presentation to teach the foundations
Plenty of time to ask questions specific to your business
A guided action session so you leave with real progress, not just notes
You'll walk away with
A clearer direction for your socials
A simple plan you can use to guide your next posts
More confidence in what to say and how to show up
What to bring
Laptop or tablet
Facebook/Instagram and Meta Business Suite logins
Canva and Capcut logins
Where?
Gippsland Performing Arts Centre (GPAC), Traralgon
How much does it cost?
Completely free, made possible through Latrobe City Council.
Who gets priority?
Spots are limited to 10 participants, with priority given to businesses in the Latrobe City region. Outside the area? You're still welcome to register - you'll be placed on a waitlist and contacted if spots become available.