SOCIAL MEDIA

workshops

Create a clear social media strategy, build a simple marketing system, and make engaging content - designed specifically for small businesses in Gippsland who want to connect with their communities.

Three practical, in-person workshops in Gippsland.

Come to one, or get the full system by attending all three.

  • Duration: 2 hours (1 hour learning + 1 hour action)

    What it’s about

    Build a clear foundation for your social media, so you know what to post, who you’re speaking to, and how it supports your wider marketing goals.

    What we cover

    • Online marketing strategy for small business

    • Setting realistic goals

    • Identifying your target audience (local focus)

    • Choosing the right platforms

    • Competitor review: spotting gaps and opportunities

    • Content categories and content pillars

    • Brand identity and consistency (look, voice, values)

    Hands-on action session

    • Define your target audience

    • Identify 3–5 content categories for your business

    • Review 2 competitors and document what works

    • Set 3 measurable social media goals for the next 90 days

    You’ll leave with

    • A strategy one-pager you can use as your reference point

  • Duration: 2 hours (1 hour learning + 1 hour action)

    What it’s about

    Learn a simple system to plan, create, review, schedule, and publish content consistently. This workshop introduces your Notion portal and shows you how to use it to manage your content workflow.

    What we cover

    • Why systems matter (saving time and reducing stress)

    • The content lifecycle: plan → create → review → schedule → publish

    • Introduction to Notion portals

    • Understanding the content database structure

    • Using a calendar to plan ahead

    • Content card basics (what to track)

    • A clear review and approval process

    • Scheduling basics in Meta Business Suite

    Hands-on action session

    • Receive your custom Notion portal (set up by Soda Creatives)

    • Guided walkthrough to create your first content card

    • Add 2 weeks of content ideas into your calendar

    • Practice moving content through stages (draft → review → scheduled)

    You’ll leave with

    • A functioning Notion portal with 2 weeks of content ideas logged

  • Duration: 2.5 hours (1 hour learning + 1.5 hours action)

    What it’s about

    Create real content with support and guidance. You will learn practical content creation skills, then build and schedule content using your own business photos and videos.

    What we cover

    • Social media size guide (what works where)

    • Mobile photography basics (lighting, angles, composition)

    • Video recording best practices (framing, stability, sound)

    • Editing videos in CapCut (beginner-friendly)

    • Creating graphics in Canva (templates + brand consistency)

    • Writing captions that drive engagement

    • Using AI tools to support captions and ideas

    • Local hashtag strategy and calls to action

    Hands-on action session

    • Review and select the best photos and videos you brought

    • Edit 1 video in CapCut

    • Create 1 graphic in Canva

    • Write 2–3 captions (including one with AI support)

    • Add hashtags and calls to action

    • Organise everything in your Notion portal

    • Schedule 2–3 posts in Meta Business Suite

    You’ll leave with

    • 3+ pieces of ready-to-publish content (scheduled for the coming week)

UPCOMING WORKSHOPS

Who it’s for

Small businesses in Gippsland with existing social media accounts OR people that have the responsibility of social media marketing but don’t yet have the skill set.

You want structure and consistency (not “random posting”)

You want hands-on help and tools you can keep using

Not ideal if: you want someone else to fully manage your socials for you (this is training to keep socials in-house)

What you’ll walk away with (series outcomes)

Custom strategy tailored to your business

Templates and systems we use for our clients

Creative skills for professional-looking content

Ongoing access to templates and support materials

Upcoming workshops