The shift towards employee-generated content isn't just a trend - it's a strategic move that can transform your social media presence. By empowering your team members to become content creators, you're not only saving costs but building a more authentic and relatable brand voice.

Social media was built for fast, real, and unfiltered moments. And while I will always love the depth, detail, and undeniable flex of a professionally shot photo, when it comes to content that actually performs online, my phone wins. Every time.

Lacking likes? Crickets chirping in your comments? DMs from bots only? Let's dive into your social media ghost story.

Here's the truth: We're all guilty of being that person at a party who talks endlessly about themselves without ever asking anyone else a question (or is that just me 😬). Except this party is happening online, and we're wondering why nobody wants to dance with us.

When we're caught up in the daily grind, juggling multiple tasks and feeling overwhelmed, our creative spark often dims. This blog explores why forcing creativity rarely works and shares practical strategies for creating an environment where innovative ideas can naturally emerge.

We're back in action for 2025, and can't wait to share all the exciting updates happening at Soda Creatives!

We've all been there - that moment when you realise it's been weeks since your last social media post. Whether it was intentional or not, getting back into the social media game can feel hard. As someone who's been through this cycle multiple times, we’re here to share some honest advice about returning to social platforms.

In today's digital age, having a strong social media presence is crucial for businesses. But managing your social media can be overwhelming. That's where local content creators like us at Soda Creatives come in. Let's explore five compelling reasons why your business needs a local content creator to take your social media game from "meh" to "YEAH!"⁠⁠

Long-form content is a powerful tool in digital marketing that shouldn't be overlooked. This post explores its benefits, including improved SEO, increased engagement, and higher conversion rates. We discuss which industries benefit most from long-form content, various types to consider, and provide practical tips for getting started. Learn how to leverage this strategy to establish your brand as a thought leader and drive your digital marketing efforts forward.

In the ever-evolving world of social media, staying current with image and video size requirements is crucial. At SODA Creatives, we're committed to helping your content shine across all platforms. Let's explore the optimal sizes for major social media platforms in 2024.

As content creators, we follow a weekly routine to stay organised and efficient. This includes cleaning our phones by moving work-related media to our computers, scheduling and checking posts, archiving old posts, saving ideas from social media, reviewing analytics to understand performance, and brainstorming and planning future content. These tasks help us manage our workload and maintain high-quality, engaging content for ourselves and our clients.

In today's fast-paced digital world, having a well-organised system to map out and plan your social media content is crucial for any business's success. At Soda Creatives, we emphasize the importance of strategic social media management. A structured content planning system offers key benefits such as maintaining consistency, improving time management, enhancing content quality, aligning with business goals, tracking performance, and fostering collaboration. Additionally, it reduces the stress of daily social media management and provides the flexibility to adapt to changing trends and events.

Managing multiple social media accounts can be overwhelming, but setting aside dedicated time for digital marketing, brainstorming and filtering ideas, planning content creation and using the right tools like Notion, Lightroom, and Capcut or Premiere Pro can help. Scheduling content where possible can also make a big difference.