Confused why your social media isn't delivering results? The difference between success and frustration often comes down to having a strategy, not just a posting plan. A proper social media strategy focuses on business goals, targets the right audience on the right platforms, and measures what truly matters—not just likes and followers, but actual business growth.

Struggling with social media? You're not alone. When businesses say they're "struggling with social media," they're usually dealing with one of three distinct challenges. Like a car with one flat tyre, until you identify which area is your roadblock, your entire social media presence suffers.

Social media success rests on three pillars: Strategy (knowing who you're talking to and what to say), Content Creation (making visuals and writing that doesn't suck), and Management (the systems that keep everything running smoothly). Most businesses excel in one or two areas but get stuck on the third.

Identify your main pain point—whether it's creating a clear strategy, producing quality content, or maintaining consistent management—and suddenly social media becomes far less overwhelming. At Soda Creatives, we're here to help Gippsland businesses stop stressing about social media and start using it as the powerful tool it can be.

Creative burnout is universal. I'm sharing my straightforward comeback strategy after months away. Start small with phone snaps, keep it simple, and embrace imperfection. Don't overthink - just press record and trust the process. Every creator started somewhere feeling rusty, but persisted. We'll do the same, one content piece at a time.

Social media was built for fast, real, and unfiltered moments. And while I will always love the depth, detail, and undeniable flex of a professionally shot photo, when it comes to content that actually performs online, my phone wins. Every time.

Lacking likes? Crickets chirping in your comments? DMs from bots only? Let's dive into your social media ghost story.

Here's the truth: We're all guilty of being that person at a party who talks endlessly about themselves without ever asking anyone else a question (or is that just me 😬). Except this party is happening online, and we're wondering why nobody wants to dance with us.

We've all been there - that moment when you realise it's been weeks since your last social media post. Whether it was intentional or not, getting back into the social media game can feel hard. As someone who's been through this cycle multiple times, we’re here to share some honest advice about returning to social platforms.

In today's digital age, having a strong social media presence is crucial for businesses. But managing your social media can be overwhelming. That's where local content creators like us at Soda Creatives come in. Let's explore five compelling reasons why your business needs a local content creator to take your social media game from "meh" to "YEAH!"⁠⁠

Long-form content is a powerful tool in digital marketing that shouldn't be overlooked. This post explores its benefits, including improved SEO, increased engagement, and higher conversion rates. We discuss which industries benefit most from long-form content, various types to consider, and provide practical tips for getting started. Learn how to leverage this strategy to establish your brand as a thought leader and drive your digital marketing efforts forward.

In the ever-evolving world of social media, staying current with image and video size requirements is crucial. At SODA Creatives, we're committed to helping your content shine across all platforms. Let's explore the optimal sizes for major social media platforms in 2024.

As content creators, we follow a weekly routine to stay organised and efficient. This includes cleaning our phones by moving work-related media to our computers, scheduling and checking posts, archiving old posts, saving ideas from social media, reviewing analytics to understand performance, and brainstorming and planning future content. These tasks help us manage our workload and maintain high-quality, engaging content for ourselves and our clients.

Managing multiple social media accounts can be overwhelming, but setting aside dedicated time for digital marketing, brainstorming and filtering ideas, planning content creation and using the right tools like Notion, Lightroom, and Capcut or Premiere Pro can help. Scheduling content where possible can also make a big difference.