Social Media Sizing

2026 guide

Getting ready to post and not sure what size your image should be? You’re not alone. Each platform has its own preferred dimensions, and they have a habit of changing them just when you’ve got everything sorted.

We’ve pulled the most useful sizes into one place so you can spend less time resizing and more time getting your content out there.

Quick rule: For most Instagram and Facebook feed posts, start with 1080 x 1350 pixels. For Reels, Stories and TikTok videos, use 1080 x 1920 pixels.

All sizes below are in pixels, with width listed first. These are practical starting points, not guarantees that every placement will display the whole image. Platforms can change their specifications, so check the current requirements before publishing, especially for ads.

Instagram

  • Profile photo: 320 x 320

  • Portrait feed post or carousel: 1080 x 1350 (4:5). Instagram also supports 1080 x 1440 (3:4).

  • Square feed post or carousel: 1080 x 1080 (1:1)

  • Landscape feed post or carousel: 1080 x 566 (1.91:1)

  • Reels and Stories: 1080 x 1920 (9:16)

Keep important text and faces away from the edges. Your post or Reel cover may be cropped differently in the feed and on your profile grid, so preview it before posting.

Facebook

  • Profile photo: At least 320 x 320

  • Cover photo: 851 x 315 for desktop; Facebook crops it differently on mobile. Keep important details near the centre.

  • Event cover: 1920 x 1005

  • Square feed post: 1080 x 1080

  • Portrait feed post: 1080 x 1350

  • Link preview image: 1200 x 630

  • Reels and Stories: 1080 x 1920

LinkedIn

  • Personal profile photo or company logo: 400 x 400

  • Personal profile banner: 1584 x 396

  • Company page banner: 1128 x 191

  • Square post: 1080 x 1080

  • Portrait post: 1080 x 1350

  • Landscape post or link image: 1200 x 628

Check your banner on both desktop and mobile. Profile images and interface elements can cover parts of the design.

TikTok

  • Profile photo: 400 x 400

  • Vertical video or photo post: 1080 x 1920

  • Square image: 1080 x 1080

  • Horizontal video: 1920 x 1080

Leave room around the top, bottom and right side of your videos for captions and on-screen buttons. If your text sits underneath a button, nobody can read it.

Pinterest

  • Profile photo: 400 x 400

  • Profile cover: 800 x 450

  • Standard Pin: 1000 x 1500 (2:3)

  • Vertical video Pin: 1080 x 1920 (9:16)

  • Board cover: 600 x 600

A standard 2:3 Pin is a handy starting point for blog posts, products and other content you want people to save.

YouTube

  • Profile photo: 800 x 800

  • Channel banner: 2048 x 1152

  • Video thumbnail: 1280 x 720

  • Landscape video: 1920 x 1080

  • YouTube Shorts: 1080 x 1920

Channel banners are cropped differently across devices, so keep your name and important details centred and check the preview before saving.

Threads

  • Profile photo: 320 x 320

  • Portrait image or carousel: 1080 x 1350

  • Vertical video: 1080 x 1920

  • Horizontal video: 1920 x 1080

  • Link preview image: 1200 x 600

X (formerly Twitter)

  • Profile photo: 400 x 400

  • Header: 1500 x 500

  • Landscape post image: 1200 x 675

  • Square post image: 1200 x 1200

  • Link card image: 1200 x 628

  • Vertical video: 1080 x 1920

Bluesky

  • Profile photo: 400 x 400

  • Cover photo: 1500 x 500

  • Square image: 1080 x 1080

  • Landscape image: 1600 x 900

  • Portrait image: 1080 x 1350

  • Vertical video: 1080 x 1920

Twitch

  • Profile picture: 256 x 256

  • Cover photo: 1200 x 480

  • Information panels: Up to 320 pixels wide and 600 pixels tall

Google Business Profile

Not technically a social platform, but worth keeping handy if you’re updating your business listing.

  • Logo: 720 x 720

  • Post image: 1200 x 900

  • Square photo: 1080 x 1080

A few tips before you hit publish

  1. Preview the crop. Your image might look different in the feed, on a profile grid or on a mobile screen. Check the bits that matter are still visible.

  2. Keep text clear of the edges. Platform buttons, captions and profile images can cover up your design, especially on vertical video.

  3. Resize for the placement. One image can work across multiple platforms, but make a separate crop when the shape changes rather than stretching it.

  4. Start with a good-quality original. Export at the right dimensions and use a clear image. A bigger file won’t fix a blurry original.

  5. Add alt text where available. Describe what’s in your image so more people can access your content.

You don’t need to memorise all of this. Save the sizes you use most often in your design tool, bookmark this guide and get back to running your business.

Need a hand with your content?

We help Gippsland businesses with content creation, social media management and practical training. Get in touch with Soda Creatives if you’d like a hand making your content work harder.