Your 5-Week Social Media Spring Clean
If your social media has been feeling a little messy, inconsistent, or just not quite right - this is your reset.
Over five weeks, we're working through five simple tasks to clean up your socials from the ground up. No overwhelm. Just one thing a week, done properly.
Here's what we're covering:
Week 1: Spring Clean Your Message
Week 2: Spring Clean Your Topics
Week 3: Spring Clean Your Profile
Week 4: Spring Clean Your Files
Week 5: Spring Clean Your Plan
Book it in. Do the task. By the end of September, your socials will be in the best shape they've been all year.
Week 1: Spring Clean Your Message
The most important thing on your socials isn't how often you post — it's whether people understand what you do.
If someone stumbled across your profile today, would they know in three seconds what you offer and who it's for? If the answer is no, that's your first task.
Your task this week: Rewrite your Instagram (and Facebook) bio using one clear sentence. No jargon. No fluffy phrases. Just: who you help, what you do, and what they get.
Here's a simple formula to start with:
"I help [who] do [what] so they can [outcome]."
You don't have to use that exact format — but your bio should be clear enough that someone reading it at 11pm on their phone immediately gets it.
Signs your message needs a spring clean:
Your bio uses words like "comprehensive", "solutions", or "tailored strategy"
People ask you what you actually do, even after following you for months
Your captions don't connect back to your services
One clear sentence in your bio can change everything. We saw an enquiry come in within 24 hours of updating ours.
Week 2: Spring Clean Your Topics
Once your message is clear, the next step is making sure what you post actually reflects your business.
Scroll back through your last nine posts. Be honest - do they connect to what you sell? Do they attract the kind of person who might actually hire you?
A lot of small business owners post whatever feels easy, whatever's trending, or whatever they think people want to see. But if your content has nothing to do with your business, you're building an audience of the wrong people.
Your task this week: Write down three topics that genuinely relate to your business. Plan one post idea around each.
The simplest content topics for a small business:
What you do (your services, your process, your offers)
Who you help (your clients, their problems, their results)
Results (transformations, testimonials, before and afters)
Your personality (behind the scenes, your values, your story)
You don't need a complex system. You just need to be intentional.
Bonus tip: consider turning a topic into a series.
Instead of covering a big topic in a single post, think about whether it could work as a series. That's exactly what we're doing with this spring clean — five related topics, spread across five weeks, each one building on the last.
A series works well because:
It lets you go deeper on a topic without cramming everything into one post
It gives your audience a reason to come back week after week
It makes your content feel connected and intentional, not random
It's easier to create because you've already done the thinking up front
You don't need to commit to five parts. Even a three-part series gives you structure and momentum. Once you've got your three topics written down, see if any of them could be stretched into something bigger.
Week 3: Spring Clean Your Profile
Your profile is your front door. If it's confusing, outdated, or doesn't match what you actually do, people leave.
This week is a quick audit — five things, five minutes.
Your task this week: Work through this checklist and fix at least one thing.
Profile Spring Clean Checklist:
Profile photo - clear, current, looks like you or your brand
Name field - includes keywords people might actually search (not just your business name)
Bio - one clear sentence, no jargon (you did this in Week 1!)
Links in bio - working, and goes somewhere useful
Highlights - labelled clearly, still reflect your current offers
Pinned posts - your important information appears first on Facebook and Instagram. If you don’t have these posts yet, make them.
Username/handle consistency - your Facebook and Instagram names are easy to recognise as the same business
Contact buttons/details - phone, email, address, and booking/contact links are correct
Just one fix. That's the task. Don't try to redo everything — pick the thing that needs it most and do that properly.
Week 4: Spring Clean Your Files
If you can't find your own content, that's a problem.
Most small business owners who create their own content have the same issue — photos scattered across their camera roll, Canva files with names like "finalfinal_USE THIS ONE", and a downloads folder no one has looked at since 2023.
A simple folder system fixes this. Four folders, that's it:
Assets — logos, fonts, colour codes, brand photos
Content — unedited photos and videos ready to be content
Edits — finished videos, carousels and images ready for publishing
Archive — old stuff you don't need but can't delete yet (good to hold on to for yearly wrap ups)
Your task this week: Set a timer for 20 minutes a day. Sort your camera roll or your computers files using this system. Stop when the timer goes off.
Twenty minutes. Everyday. A little bit goes a long way.
Week 5: Spring Clean Your Plan
The final task - and possibly the most important one.
You've cleaned up your message, your topics, your profile, and your files. Now it's time to build a simple plan so you're not starting from scratch every single week.
Batching your content - creating multiple posts in one sitting - is the single biggest time-saver for small business owners managing their own socials. Once you're in the zone, you can create a week or two of content in one afternoon.
Your task this week: Plan Week 1 of October before it starts.
A simple content planning process:
Pick your posting days - two or three times a week is plenty
Choose your topics for the month - refer back to your Week 2 list
Block out one afternoon to batch create
Schedule in advance so it's done
Once you've picked a couple of topics, feel free to put them into rotation and work through them in order over and over again. It helps keep your content focused and makes planning easier.
Your final spring clean check:
Bio is clear and up to date
You know what three topics to post about
Profile is tidy and accurate
Files are organised and easy to find
October Week 1 is planned
That's your social media spring clean done.
What's Next?
If you've worked through all five weeks and want to take it further, here's where to go from here:
Content creation help: We create and manage content for small businesses.
Keep it going: A spring clean is a great reset — but consistency is what builds results. Commit to a simple plan and stick to it.
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