Running a small business comes with a long list of jobs you did not sign up for.

Bookkeeping is a classic example. It is detailed, time-consuming, and rarely anyone’s idea of fun. Still, it gets done because you know what happens when it does not.

Marketing belongs in the same category.

Not because it is boring (it can be the fun part), but because it is non-negotiable if you want steady enquiries and steady sales.

As content creators, we follow a weekly routine to stay organised and efficient. This includes cleaning our phones by moving work-related media to our computers, scheduling and checking posts, archiving old posts, saving ideas from social media, reviewing analytics to understand performance, and brainstorming and planning future content. These tasks help us manage our workload and maintain high-quality, engaging content for ourselves and our clients.